HOTmilk Maternity Lingerie Giveaway

Two winners will receive a luscious camisole from HOTmilk.

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Entry Limit: Daily



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The hottest topic in the maternity lingerie market is this fall’s U.S. arrival of the sexy and sophisticated HOTmilk lingerie collection from New Zealand. The three-year-old brand, already a leader in New Zealand, Australia and the U.K., specializes in sensuous, elegant designs using the best technology and highest quality laces and details, further supported with a provocative marketing focus. HOTmilk’s phenomenal growth signifies the demand and interest of retailers and consumers desiring this type of sexy maternity/nursing lingerie.

The HOTmilk lingerie philosophy is to empower women, recognizing that pregnancy and being a new mother can be a challenging time in a woman’s life. The results are a very feminine, sensual collection that celebrates the sexy, feminine side of every pregnant woman and loving mother!

The founders have also taken a novel approach to marketing the brand with provocative images of pregnant women modeling the product, and a special section on the website dedicated “for men only”. According to Lisa Ebbing, “we think out of the box for HOTmilk. Next up we’re launching a viral web campaign of a striptease – stay tuned!”

The collection encompasses fresh prints and European styling while promoting the practicalities of discreet breastfeeding and overall comfort. Microfibers, modal cotton and cotton elastane linings with underwire-free silhouettes provide soft comfort. Power elastane adjustable backs ensure great support, and one-handed maternity clips allow for ease of use during nursing.

The collection also includes sexy, sensuous matching French knickers, bikini and G-string coordinates. The range of sleepwear includes soft, comfortable camisoles and pajamas sets, as well as luxurious nighties to round out the collection.

Size ranges vary from 30A to 42G for bras, and bottoms are available in an array of sizes from S – XXL. Average price points are between $55 - $59 for bras, approximately $25 for matching bottoms, and $35 to $70 for sleepwear pieces.

The brand is sold at over 90 stores in New Zealand, 300 stores in Australia, 200 stores in England (since its December 2007 launch), and online through retailers such as Figleaves. The brand is already available at over 40 stores in the United States. For more information, please visit: http://www.hotmilklingerie.co.nz.

The giveaway will conclude January 31st.

Note: The winner will be randomly chosen through Random.org.

Winner must respond within 72 hours of notification.